Mustang and the Pony Car Revolution

Mustang and the Pony Car Revolution

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Introduced at the opening of the New York Worlda€™s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar categorya€”the a€œpony cara€a€”which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Forda€™s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the Worlda€™s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.For me, that was the end of Cardinala€”almosta€”and the beginning of Mustang. ... Over the next two dozen years, however, I did order five Mustangs as my company cars: 1967 six-cylinder manual transmission convertible, yellow with blackanbsp;...

Title:Mustang and the Pony Car Revolution
Author:Michael W.R. Davis
Publisher:Arcadia Publishing - 2014-04-07


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