Multinational Enterprises in Emerging Markets

Multinational Enterprises in Emerging Markets

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qMultinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.qThis is why Sony and Philips want to use Suna#39;s expertise in the networking area while maintaining their influence over the ... The TIVO service allows consumers to take control of their TV viewing by allowing them to watch what they want. Sony anbsp;...

Title:Multinational Enterprises in Emerging Markets
Author:Yadong Luo
Publisher:Copenhagen Business School Press DK - 2002


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