Multinational Cross-cultural Management

Multinational Cross-cultural Management

4.11 - 1251 ratings - Source

A balanced approach to multinational management, presenting a concise, practical, and effective guide to dealing with the highly competitive marketplace of tomorrow.In 1991, Honda Motor Co. was having problems with costs rising faster than the U.S. market could bear. ... the next eighteen months scouring Hondaa#39;s U.S. suppliers and its Ohio factory workers for ideas to make the next Honda Civic cheaper.

Title:Multinational Cross-cultural Management
Author:Robert J. Mockler, Dorothy G. Dologite
Publisher:Quorum Books - 1997-01-01


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