Multichannel Marketing

Multichannel Marketing

4.11 - 1251 ratings - Source

Optimization can be automated with the help of software solutions from vendors such as Experian, SAS, Teradata, and Unica. ... Using the models, Wachovia scored the outcomes predicted for the manual versus the automated contact plan.

Title:Multichannel Marketing
Author:Akin Arikan
Publisher:John Wiley & Sons - 2011-05-04


You Must CONTINUE and create a free account to access unlimited downloads & streaming