Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.The example of Nordea and Citibank show that the explicit pricing of services can significantly help to transfer customers to ... While, over the past three years, manual transactions decreased by about CAGR 16.4%, the amount of online basedanbsp;...
|Title||:||Multi-Channel Strategies for Retail Financial Services|
|Publisher||:||Springer Science & Business Media - 2012-12-06|