Mouse Morality

Mouse Morality

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Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated filmsa€”The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leadersa€”but male leadership ought to be the norm; stereotyping is wronga€”but black means evil; historical truth is valueda€”but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.and son (if her husband were to die), as well as to practice a womana#39;s morality, language, manners, and work; ... The song lyrics especially communicate the societya#39;s perspective on a womana#39;s place and role. ... real men, and later the army sings about a aquot;girl worth fighting for, aquot; revealing the various dreams of what a woman should be. ... If she does not listen but speaks up, her speaking is often ignored.

Title:Mouse Morality
Author:Annalee R. Ward
Publisher:University of Texas Press - 2010-01-01


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