From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Another major error found in market analysis concerns sales projections and profitability expectations. These errors occur for several reasons: (1) failing to include an accurate estimate of the profitability of each product/service, (2) basing salesanbsp;...
|Title||:||Module 6: Writing and Presenting a Business Plan|
|Author||:||James O'Rourke, Carolyn Karlson|
|Publisher||:||Cengage Learning - 2008-07-09|