Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.loyalty. scheme. The foundation for a business model for the provisioning of the elements defined in the reference model for ... based on the results of higher rates of customer retention and better customer service supported via the program.
|Title||:||Mobile Support in Customer Loyalty Management|
|Publisher||:||Springer Science & Business Media - 2009-09-02|