Mobile & Social Game Design

Mobile & Social Game Design

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Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile a Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make qstickier, q more compelling games on all types of devices. Through the booka€™s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attracta€”and Retaina€”Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the gamea€™s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.10: hi5 hi5 is a popular social gaming site formerly led by game industry veteran Alex St. John. ... will contribute marketing resources to the games they expect will be popular or to high-profile titles that are exclusive to the platform. ... 11: Xbox LIVE Online gameplay didna#39;t appear on consoles in any major way until the Xbox, and then not until the platform had ... With the impending fall 2013 release of the oddly named Xbox One (Microsofta#39;s third console platform), Xbox Ac 2010 Tayloranbsp;...

Title:Mobile & Social Game Design
Author:Tim Fields
Publisher:CRC Press - 2014-01-22


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