qThis book provides new insight into the structure and dynamics of the mobile services industry by combining novel ideas from complexity theory, from the research of vertical integration strategies and from the theories of networked organizations. These ideas and theories are then applied to the context of three different types of mobile services marketsq--Provided by publisher.T-Mobile has managed to negotiate partnership deals with some ofthe biggest players in the entertainment industry, such as Universal Music, Sony, ... In the wholesales market, the four network operators with their existing 2G customer base are struggling to keep their existing ... In addition to the retail operations of the five network operators, there is a large number of service operators, or MVNOs as theyanbsp;...
|Title||:||Mobile Services in the Networked Economy|
|Publisher||:||IGI Global - 2005-01-01|