qM-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed.qThis book addresses issues pertaining to the development, deployment, and use of these applications.
|Author||:||Brian Ernest Mennecke, Troy J. Strader|
|Publisher||:||IGI Global - 2003|