The book Marketing of Hospitality and Tourism Services is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. While compiling this book, an attempt has been made to cover the syllabuses of most of the Indian universities and institutes of hotel management under NCHMCT.Interactive marketing is the actual contact between the service employees and the customers and is called aMoments of Trutha ... The marketing process that enables the marketer to deliver promises to the customers is called internal marketing.
|Title||:||MKTG OF HOSPITALITY & TOURISM SERV.|
|Publisher||:||Tata McGraw-Hill Education -|