Student tested, faculty approved! MKTG delivers exactly what today's students need - and want. How do we know? We asked. We used feedback from thousands of students and hundreds of faculty to understand how we might build a winner. MKTG offers all the content of a comprehensive introductory text, with fewer pages. Based on student and faculty feedback, extra material has been removed from the print portion and placed on the website. The result is MKTG - a teaching and learning solution unlike any other! NETA Testbank The Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book?s premium testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve qbeyond rememberingq, ask your Nelson Sales Representative how today!Valerie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler, Services Marketing, 4th ed. (New York: McGraw- Hill Irwin, 2006), 110. 10. aBuilding Business around Customers: Know Thy Customer, a BusinessWeek, September 12, 2005, 8. 11.
|Author||:||Charles W. Lamb|
|Publisher||:||Cengage Learning - 2009-04-30|