Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business Strategy

4.11 - 1251 ratings - Source

aDeveloped for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provides a clear understanding of delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.aqAs a result, the established cable operator in such communities tends to exercise a de facto monopoly status in the area of ... as well as the continuing deployment of Internet protocol television (i.e., ATT U-Verse and Verizon FiOS) service.

Title:Media, Telecommunications, and Business Strategy
Author:Richard A. Gershon
Publisher:Routledge - 2013-07-18


You Must CONTINUE and create a free account to access unlimited downloads & streaming