Media Programming: Strategies and Practices

Media Programming: Strategies and Practices

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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The number of wireless cable subscribers has dropped below l00, 000, which represents less than 0.l percent of the multichannel video distribution marketplace. ... When sending video to cell phones and other wireless devices captured consumersa#39; interest, the spectrum was redeployed ... FiOS service is available to 16 million households in Verizona#39;s wire line service area (i.e., it is available to about 60anbsp;...

Title:Media Programming: Strategies and Practices
Author:Susan Eastman, Douglas Ferguson
Publisher:Cengage Learning - 2012-03-09


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