MEDIA NOW encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops studentsa media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to todayas global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A classic example was the failure of Bridgestone/Firestone and Ford Motor Co. to warn the public and their customers about structural weaknesses in tires installed in the Ford Explorer. ... Although there are accepted codes of ethics that guide the practice of public relations (see Chapter 16), the pressure on many practitioners to give ... and professional ethics, public interest, conflicts between private and public interests, professional development, and use of research and evaluation.
|Title||:||Media Now 2012 Update|
|Author||:||Joseph Straubhaar, Robert LaRose, Lucinda Davenport|
|Publisher||:||Cengage Learning - 2012-01-01|