Media Management Review

Media Management Review

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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.The advantage to TCI was the infusion of cash that it needed to continue expanding its cable operations. ... When the negotiations collapsed, both CEOs downplayed the cultural issues, and ... which would have been publicly traded and called aquot;Cox Cable, Inc., a€ would have used SBCa#39;s cash and the venturea#39;s debt capacity toanbsp;...

Title:Media Management Review
Author:Charles Warner
Publisher:Routledge - 2012-10-12


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