A textbook for students seeking media careers as well as for media consumers. It explores, through case studies and examples, complex ethical questions and their many forms in the media; illustrates how media professionals handle actual ethical issues; and helps readers to decide themselves how theThis text offers an excellent overview of the public relations industry. 7. ... Superb scholarly discussions are in Cutlip, Center, and Broom, Effective Public Relations , op. cit.; Center and Walsh, Public Relations Practices, op. cit.; writing of a moreanbsp;...
|Author||:||Conrad C. Fink|
|Publisher||:||Allyn & Bacon - 1995|