Measuring Customer Experience

Measuring Customer Experience

4.11 - 1251 ratings - Source

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.Hoyle, Rick H. and Abigail T. Panter (1995), a€œWriting About Structural Equation Models, a€ in R. Hoyle (ed.) ... Johnston, Robert and Graham Clark (2008), Service Operations Management, 3rd edition, Financial Times/Prentice Hall, Pearsonanbsp;...

Title:Measuring Customer Experience
Author:Philipp Klaus
Publisher:Palgrave Macmillan - 2014-11-20


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