Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.Hoyle, Rick H. and Abigail T. Panter (1995), aWriting About Structural Equation Models, a in R. Hoyle (ed.) ... Johnston, Robert and Graham Clark (2008), Service Operations Management, 3rd edition, Financial Times/Prentice Hall, Pearsonanbsp;...
|Title||:||Measuring Customer Experience|
|Publisher||:||Palgrave Macmillan - 2014-11-20|