Mastering Strategic Management

Mastering Strategic Management

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This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.Customer service will be a top priority for service companies that want to remain ahead of their competitors, and the whole company and the way it works will need to be ... A famous example is the a#39;Hoovera#39;, a brand name for a vacuum cleaner.

Title:Mastering Strategic Management
Author:Tim Hannagan
Publisher:Palgrave Macmillan - 2001-11-28


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