Mastering Automotive Challenges

Mastering Automotive Challenges

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This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.Captive financial institutions have to tackle a number of issues. Their lack of ... Captive banks: the German exception Volkswagen, DaimlerChrysler and BMW are the only OEMs to offer retail banking services in their domestic market. Althoughanbsp;...

Title:Mastering Automotive Challenges
Author:Bernd Gottschalk, Ralf Kalmbach
Publisher:Kogan Page Limited - 2007


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