Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.Kyunki Saas Bhi Kabhi Bahu Thi, and Kahani Ghar Ghar Ki; the a#39;mythologicalsa#39; such as the Mahabharat, Ramayana, Shri ... cinema, it is a a#39;synthetica#39; NorthIndian or Bombay culture, payinglip service occasionallyto thevalues of popular culture.
|Title||:||Mass Communication in India (4th Edition)|
|Author||:||Keval J. Kumar|
|Publisher||:||Jaico Publishing House - 2000|