Findings show other variables that could affect public support such as the popularity of the president and support from the U.N. did not contribute to an increase in America's support to the same extent that the president's marketing tactics contributed. Polling data demonstrates that after each president repositioned their respective war through the use of marketing tactics, American support increased along with the job approval ratings for each president.Life Cycle (PLC), and Seymour Finea#39;s 7Ps an analysis based on the polling data was conducted to demonstrate which ... Kotlera#39;s Demand States and Correlated Marketing Tactics Utilizing Kotlera#39;s (2000) Demand States and Marketing Tactics anbsp;...
|Title||:||Marketing War: A Case Study Comparison of Wars Between the United States and Iraq|
|Author||:||Penny L. Lauck-Dunlop|
|Publisher||:||ProQuest - 2008|