Marketing Tourism in South Africa

Marketing Tourism in South Africa

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.... 372 importance of internal marketing 388 importance of service orientation 389 role of consumers 373 service encounter 373-374 service marketing triangle 33, 33 service quality benefits 375 definition 374-375, 374 measurement 375-376, anbsp;...

Title:Marketing Tourism in South Africa
Author:Richard George
Publisher:Oxford University Press - 2008


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