Marketing Through Turbulent Times

Marketing Through Turbulent Times

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Sometime in the future the recession will end, but what then? This book addresses the challenges that consumers and the marketing industry will face from both an economic and political perspective.radical moves today, when everyone knows a failure will cost them their jobs? ... Johnson aamp; Johnson has just launched three a€œwebisodesa€ for its Clean aamp; Clear range about two friends who are trying to get to the premier of Hannah Montana: the Movie. ... 10, 000 people created drawings of the BMW 1-Series on a graffiti wall application page on Facebook and more than ... from Facebook, the promotion did reach 82, 000 people and got a lot of media attention in the process (Staff 2009).

Title:Marketing Through Turbulent Times
Author:Jenny Darroch
Publisher:Palgrave Macmillan - 2009-10-23


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