Marketing Theory and Applications

Marketing Theory and Applications

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The VW Golf (Volkswagen Rabbit), on the other hand, requires above average inputs but provides aquot;market leadingaquot; performance on resale value and comfort. ... By means of DEA we structured the 30 compact car 210 American Marketing Association / Winter 2002. Model Price Cost Value Reliability Performance Norm Comfort Safety Honda Civic 26, 890 3986 0.30 0.98 29200 yes 0.32 0.37 Toyotaanbsp;...

Title:Marketing Theory and Applications
Publisher: - 2002


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