ABSTRACT This paper reports on a survey of 187 Real Estate Brokers on the utilization of sales management practices. To recruit and ... Supervision of the salesforce was informal; less than 20% of the firms used written policy manuals or held regular sales meetings. Most firms had ... The cover letter used an appeal for return by suggesting that the information sought would help the real estate industry.
|Title||:||Marketing, Theories and Concepts in an Era of Change|
|Author||:||John H. Summey|