Marketing South African tourism

Marketing South African tourism

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Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussionquestions, practical exercises, and a companion instructor s book for teachers.... 74, 77-78 sponsorship advantages and disadvantages 300 case study 302- 303, 378 definition 299 role in marketing ... approaches 31-32, 32 need for responsible marketing 393-394 overview 9-1 1, 9, 10 service marketing triangle 30-31, anbsp;...

Title:Marketing South African tourism
Author:Richard George
Publisher: - 2004-01-01


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