Marketing Research and Information

Marketing Research and Information

4.11 - 1251 ratings - Source

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examSpider diagrams or mind maps a€“ Places the material at the centre of a diagram with responses emanating from the centre. 4. ... They supply three packages a€“ Nvivo, N6, the updated version of NUD*IST, and N4 for Mac operators. Nvivo 7 is toanbsp;...

Title:Marketing Research and Information
Author:Matthew Housden
Publisher:Routledge - 2007


You Must CONTINUE and create a free account to access unlimited downloads & streaming