Marketing Principles

Marketing Principles

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This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesExamples of specialty products include the Apple iPhone or an authentic piece ofAboriginal art. ... Companies such as Australian Disaster Recovery specialise in the recovery and restoration of fire- and water-damaged property and content losses. ... accessory equipment; raw materials; component parts; process materials; maintenance, repair and operating (MRO) supplies; and business services.

Title:Marketing Principles
Author:William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
Publisher:Cengage Learning - 2012


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