Marketing Planning and Strategy

Marketing Planning and Strategy

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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.... 2008 a Cadillac XLR Roadster sold for more than $85, 000, eight times the price of the companya#39;s lowest-priced car. Fifteen years ago, the top of the line was three times as costly as the lowest-priced car. The gap is widening, however, anbsp;...

Title:Marketing Planning and Strategy
Author:Subhash C. Jain, George T. Haley
Publisher:Custom Pub - 2009


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