Marketing of Information Technology

Marketing of Information Technology

4.11 - 1251 ratings - Source

A distilled account of the author s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT.Hence, many service providers and equipment vendors co-launch the market offering. An example of co-launch is the launch of Applea#39;s7 iPhone with Cingulara#39; s8 mobile phone service. Comparison of IT Product and Service Launch An ITanbsp;...

Title:Marketing of Information Technology
Publisher:Tata McGraw-Hill Education - 2009


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