A distilled account of the author s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT.Hence, many service providers and equipment vendors co-launch the market offering. An example of co-launch is the launch of Applea#39;s7 iPhone with Cingulara#39; s8 mobile phone service. Comparison of IT Product and Service Launch An ITanbsp;...
|Title||:||Marketing of Information Technology|
|Publisher||:||Tata McGraw-Hill Education - 2009|