Tapan K. Panda. The product centric promotion mix fails to recognize the promotion of services at the point of consumption by the service production personnel. Since the production process is centralized in manufactured goods, there is noanbsp;...
|Title||:||Marketing Management: Text and Cases Indian Context|
|Author||:||Tapan K. Panda|
|Publisher||:||Excel Books India - 2009-01-01|