First Published in 1985. Routledge is an imprint of Taylor a Francis, an informa company.It is also obvious, however, that many practitioners and academics are primarily interested in services: hitherto their interest in marketing may have taken second place. Papers which discuss the nature and role of marketing itself and go on toanbsp;...
|Title||:||Marketing in the Service Industries|
|Author||:||G. R Foxall|
|Publisher||:||Routledge - 2013-10-31|