Marketing in the Service Industries

Marketing in the Service Industries

4.11 - 1251 ratings - Source

First Published in 1985. Routledge is an imprint of Taylor a Francis, an informa company.It is also obvious, however, that many practitioners and academics are primarily interested in services: hitherto their interest in marketing may have taken second place. Papers which discuss the nature and role of marketing itself and go on toanbsp;...

Title:Marketing in the Service Industries
Author:G. R Foxall
Publisher:Routledge - 2013-10-31


You Must CONTINUE and create a free account to access unlimited downloads & streaming