Marketing in the Participation Age

Marketing in the Participation Age

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A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Daina Middleton ... Although this meetstheneed for aggregation, this is onlythe first step and ita#39;s unusual to finda service who aggregates social dataand combines it with ... Oneof myfavorite and wellknown examplesis theprogram General Motors (GM) introduced inthespring of 2006, crowdsourcing ads for the Chevy Tahoe.

Title:Marketing in the Participation Age
Author:Daina Middleton
Publisher:John Wiley & Sons - 2012-11-07


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