effective interactivity with the customer and to construct a superior multi-channel buying experience. ... Of all the successes described in the article, what caught Krisa#39;s attention was the Toyota FJ Cruiser a a retro-looking off-road vehicle with anbsp;...
|Title||:||Marketing in the 21st Century: Interactive and multi-channel marketing|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007|