A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.effective interactivity with the customer and to construct a superior multi-channel buying experience. ... Of all the successes described in the article, what caught Krisa#39;s attention was the Toyota FJ Cruiseraa retro-looking off-road vehicle withanbsp;...
|Title||:||Marketing in the 21st Century|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007-01-01|