BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theoryFord provides a full range of vehicles from town run-abouts (Ka) to premium brands (e.g. Jaguar a owned by Ford) to satisfy ... Within each car type there are many variants (e.g. petrol or diesel; manual gears or automatic transmission; range ofanbsp;...
|Title||:||Marketing in Practice 2007-2008|
|Publisher||:||Routledge - 2007|