Marketing Fundamentals 2007-2008

Marketing Fundamentals 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theoryAs we shall see in Unit 8 customer service is a vital element in keeping customers happy and hence potentially gaining a competitive edge. It is primarily through the people element of the marketing mix that customer service is delivered.

Title:Marketing Fundamentals 2007-2008
Author:Geoff Lancaster, Frank Withey
Publisher:Routledge - 2007


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