Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.A synopsis of services marketing theory highlights the unique characteristics of services and introduces important service marketing models, such as the services marketing triangle and the services marketing mix. The chapter then focuses onanbsp;...
|Title||:||Marketing for Tourism and Hospitality|
|Publisher||:||Nelson - 2004|