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AiSynonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take the plunge. This book looks at the principles of marketing applied to the unique requirements and challenges of this industry. Written from a practitioner's viewpoint, this book will help readers: understand Services Outsourcing from a marketing standpoint view traditional marketing principles through the prism of Services Outsourcing to find closer applicability use these adapted principles in the day-to-day decisions they need to take as marketers Dissecting marketing strategy and implementation through a combination of services outsourcing scenarios, real-world examples and case studies, this book is a ready reckoner for anyone playing a marketing role in this industry. 'Academicians and practitioners are looking for a structured knowledge base on services outsourcing ... readers are bound to find this book highly insightful and riveting.' --- DVR Sheshadri, Adjunct Faculty, IIM Bangalore. 'I believe this will be extremely useful to industry practitioners and to young people who would like to look at marketing of Services Outsourcing as a career.'--- Sundararajan M, CMO, HCL Corporation 'This book looks at the IT outsourcing world through a marketer's lens. Recommended as a refresher for senior marketers or as guide for professionals entering this industry.'---Jessie Paul, CEO, Paul Writer; held senior marketing positions at Wipro, iGATE and Infosys. 'A useful book for the practitioners of the art, science and philosophy of Marketing in Services Outsourcing firms ... a good read for the student community at large as well.'---Harish Bijoor, Brand Strategy Specialist and CEO, Harish Bijoor Consults Inc.Marketing Mix for Services Outsourcing The traditional marketing mix, the 4Ps ( product, price, promotion and place), 6 which was first introduced by Kotler was extended to 7Ps (people, process and physical evidence are the additions) inanbsp;...

Publisher:Tata McGraw-Hill Education -


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