Marketing for Managers

Marketing for Managers

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Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership a Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).Sheila and Manjit think that they have nothing to do with a#39;the marketing approacha#39; because their job is just to fill shelves. ... This customer will not care what their particular job is: she only knows that they represent the supermarket, and that ... Sally makes things worse, by letting the customer see that she is irritated with Peter. ... A marketing and customer service specialist would probably see it like this.

Title:Marketing for Managers
Author:Institute of Leadership & Management,
Publisher:Taylor & Francis - 2012-04-27


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