Marketing Channels

Marketing Channels

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... 63n31 Metals Service Center Institute, 217 Metlife Company, 496 Metro Cash, 636, 639a€”640 Meyer, D., 377n34, 378 Meyers, G., 262n16, 262n19 Meyers, I., 151n4 Michael Kors, 331 Michaels, 60 Michie, D. A., 133n70, 134n77 Michman, anbsp;...

Title:Marketing Channels
Author:Bert Rosenbloom
Publisher:Cengage Learning - 2011-11-09


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