value, which is reassurance about the ability of the brand to tide over the perceived risk. ... Though such a machine a#39; do is a substitute to manual labour, which is normally employed at homes, it offers several other advantages over such aanbsp;...
|Title||:||Marketing and Branding|
|Author||:||S. Ramesh Kumar|
|Publisher||:||Pearson Education India - 2007-01-01|