Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach.A Practical Guide to Key Service Marketing Concepts Greg Clarke. ac The customer would ... Many people are familiar with the four Ta#39;s of the standard marketing mix for goods: Product, Place, Price and Promotion. These four elements fullyanbsp;...
|Title||:||Marketing a Service for Profit|
|Publisher||:||Kogan Page Publishers - 2000|