Marketing a Service for Profit

Marketing a Service for Profit

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Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach.A Practical Guide to Key Service Marketing Concepts Greg Clarke. a€c The customer would ... Many people are familiar with the four Ta#39;s of the standard marketing mix for goods: Product, Place, Price and Promotion. These four elements fullyanbsp;...

Title:Marketing a Service for Profit
Author:Greg Clarke
Publisher:Kogan Page Publishers - 2000


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