Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.continued Market Insight 12.1 dealerships sell all Hondaa#39;s Japanese motorcycle models, not just selected models. ... For example, in 2006 Honda provided its dealers in Thailand, Indonesia, Vietnam, and India with an easy-to-use ridinganbsp;...
|Title||:||MARKETING 3E P|
|Author||:||Paul Baines, Chris Fill|
|Publisher||:||Oxford University Press - 2014-02|