Pride and Ferrellas MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in todayas competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.How did it achieve such success? It focused on exceptional customer service, high-quality products, and competitive prices. When George Jenkins ... Employees are highly trained to answer questions and quickly direct customers to the items they need. This is part of what ... When Walmart opened stores in Florida, Publix responded with strong strategic marketing and expansion plans. Walmart operatesanbsp;...
|Author||:||William Pride, O. C. Ferrell|
|Publisher||:||Cengage Learning - 2015-01-08|