Marketing 2012

Marketing 2012

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Perfect for students of all backgrounds and interest levels, Pride and Ferrella€™s MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theya€™ll need to succeed in todaya€™s competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Mulally has made reducing capacity, pricing strategy, and innovation the number one priority for Ford vehicles. ... Although Forda#39;s overall sales decreased from 2008 to 2009, the Fusion model increased in sales from 2008 to 2009. Ford is alsoanbsp;...

Title:Marketing 2012
Author:William Pride, Ferrell
Publisher:Cengage Learning - 2012-04-10


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