Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.The brand is the basis for every price differentiation. ac The brand creates the prerequisites for effective internal management processes as it represents an orientation point for values, decisions, and processes. 2. Factors of branding The anbsp;...
|Title||:||Manual of International Marketing.|
|Publisher||:||Gabler Verlag - 2006-08-15|