Manual of International Marketing.

Manual of International Marketing.

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Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.The brand is the basis for every price differentiation. a€c The brand creates the prerequisites for effective internal management processes as it represents an orientation point for values, decisions, and processes. 2. Factors of branding The anbsp;...

Title:Manual of International Marketing.
Author:Thomas Heilmann
Publisher:Gabler Verlag - 2006-08-15


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