Transport managers perform an essential and rewarding function in society, controlling the infrastructure that allows people and goods to move around conveniently and swiftly. However, it is also highly demanding work.In clear, jargon-free language, this book explains the exceptionally wide range of skills demanded of transport managers, who must understand the economic, social, political and technical aspects of road, rail, air and sea transport, while, crucially, ensuring that levels of safety and reliability are not compromised.Managing Transport Operations is a comprehensive, accessible handbook, covering:the fundamental principles of transport;modal characteristics;ownership and organization;management functions and policy formation;transport marketing;safety regulations;economic regulation;logistics and transport;urban transport;new technology;future developments.This new edition has been fully revised and updated to take account of recent major developments that have taken place in the world of transport, including the function of the Strategic Rail Authority, the Transport Act 2000 and the restructuring of the Department of Transport, Local Government and the Regions.Tailored to meet the Chartered Institute of Logistics and Transport syllabuses for Transport Management, this book is a `must-have' resource for students and an essential companion for transport managers.An essential part of any marketing strategy is the concept of the marketing mix. The marketing mix is the set of controllable elements with which an organization can influence customer responses to their services. A major task of the marketing anbsp;...
|Title||:||Managing Transport Operations|
|Author||:||Edmund J. Gubbins|
|Publisher||:||Kogan Page Publishers - 2003|